The tangible deliverables of a social media campaign are the measurable outcomes that indicate whether the campaign is achieving its goals and objectives. Here are some of the most common:
Increased reach: The number of people who have seen the social media content, including likes, shares, and comments.
Engagement: The number of people who have interacted with the content, such as likes, comments, shares, and clicks.
Follower growth: The number of new followers who have joined the social media account during the campaign.
Lead generation: The number of leads who have provided their contact information or shown interest in the product or service.
Website traffic: The number of people who have visited the website through social media links or ads.
Conversions: The number of people who have completed a desired action, such as making a purchase, filling out a form, or downloading a resource.
Return on investment (ROI): The overall profitability of the campaign, calculated as the difference between the cost of the campaign and the revenue generated by it.
Overall, the tangible deliverables of a social media campaign provide valuable insights into the effectiveness of the campaign and can help businesses optimise their strategies for greater success.